Red is the color of energy, passion, action, ambition, and determination. It is a color associated with energizing, exciting emotions, and motivation. Using red represents pioneering spirit and leadership qualities, promoting ambition and determination. It is also the color that awakens our physical life force. Add colors instantly to the final stage of your beauty products with our food grade colorants which are safe to use, rinse off easily, and does not cause any stains. They are compatible with melt & pour soaps, lotions, creams, shampoos, hair conditioners, liquid soaps, bubble baths, bath salts, shower gel, etc.